Best Landing Page Builder 2021

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Landing pages are an important component of converting website visitors into leads. Landing pages are one of the most efficient methods to collect user information and influence behavior, whether it’s purchasing anything or signing up for an email campaign, or registering for an event.

In today’s digital world, a simple landing page may provide your business a competitive edge, boost internet marketing confidence, increase relevance, and enhance conversion rates. We’ll go through what a landing page is, why you should have one, the many types of landing pages there are, and then give you a list of the finest landing page builder platforms in 2021.

What’s on This Page

What is a landing page?

A landing page is a website that’s been created with the express purpose of promoting or selling things. It’s usually a stand-alone site that focuses on a single, clear goal and offers users with a specific call to action (CTA). After clicking a link from a search engine, an email, online ad, or social media account, visitors typically arrive at the landing page.

What is the purpose of a landing page?

When prospects at the top of the funnel click a link in an ad, email, social media post, or anywhere else on the internet, they will be sent to a landing page where the conversion (such as a purchase or registration) will take place. The ultimate objective of a landing page is to collect leads and turn them into clients. A landing page’s hyper-focused content makes it the ideal method for boosting your marketing campaign’s conversion rates while lowering cost per lead or sale.

What are the types of landing pages?

There are many variations out there, depending on the specifics of the company, but there are essentially two kinds of landing pages: lead generation and click-through. Lead data is collected via a form on lead generation landing pages, such as names and email addresses.

In exchange for a product or service, this sort of landing page is typically designed to collect names of possible clients. Clickthrough landing pages are frequently used by ecommerce and SaaS (software-as-a-service) marketers to drive visitors directly to completing the desired action. They usually feature a simple call to action button that takes people into a checkout flow to sign up for a demo or make a purchase.

Top 5 Rated Products


Best for small businesses

Unbounce is ultimately the master of landing pages, considering they were the first to appear in the marketplace around 2009 when no one really knew what landing pages were. With over 15,000 customers, Unbounce makes conversion opportunities a breeze. From pre-designed landing pages created in minutes to optimized copy that’s written for you, the Unbounce artificial intelligence uses machine learning to help you transform your ideas into campaigns that get results. Users also love the extra opportunities to collect lead information like popups and sticky bars. You can take advantage of a free 14-day trial before committing, and if you like it, packages range from $90 – $225 per month, which provides up to 500, 1,000, or 25,000 conversions.

Copy Insights

Copywriting doesn’t have to be complicated. Unbounce provides inspiration and recommendations for high-converting copy based on the content you write.

Smart Traffic

Increase your results without all the guessing and testing. Smart traffic creates multiple landing page variations and will automatically send visitors to the ones that they will most likely convert on.

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5 (Aggregate Score)

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4.6 (230 user reviews)

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4.4 (270 user reviews)


Best for free landing pages

HubSpot is the perfect solution for companies looking for an all-in-one marketing solution. Beyond their landing page creator, they offer a variety of tools for the modern-day digital marketer, email, CTAs, live chat, and blogging. Their templates are easy to use and it’s simple to amplify your design with media like videos or tracking tools. Your landing age can also be up and running in a few minutes, plus there are onboarding videos to get you comfortable with the platform and feel like a pro in no time. Paid packages are $45, $800, or $3,200 per month, and features vary significantly between the packages like ad retargeting, marketing automation, and predictive lead scoring.

CRM Integration

The ability to bring all your marketing tools together in one place makes life so much easier. Integrate your CRM (customer relationship management) to the landing page builder to take full advantage of HubSpot’s suite of tools.

Free Plan

Get started using Hubspot with their free version, which doesn’t even require a credit card to sign up. Build a landing page, create an email marketing campaign, install live chat on your website, and more—all without spending a penny.

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4.7 (Aggregate Score)

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4.5 (4507 user reviews)

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4.4 (7062 user reviews)


Best for custom features

Instapage is where conversions happen. With over 500 layouts and 4 million landing pages built, there is not much you won’t be able to do with this software. Helping you create landing pages that are on-brand and aesthetically gorgeous, you will have access to an array of features to boost your marketing campaigns. Instapage offers webinars to help you get started, and they also have an extensive resource section available on their website. The base plan begins at $199 per month; however, they offer a custom plan in which pricing depends on your unique needs.

No Conversion Limits

As we previously mentioned, conversions are the goal here. Unlike other landing page builders that cap your conversions, Instapage will never penalize you for turning leads into paying customers.

Customer Success Manager

This is your dedicated touchpoint for insight and strategy. With 1-on-1 advice and training, this feature is ideal for teams that need help with increasing conversion rates and optimizing landing pages at scale.

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4.5 (Aggregate Score)

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4.5 (307 user reviews)

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4.3 (314 user reviews)


Best for basic needs

Leadpages works with over 40 tools to help you turn clicks into customers. It’s also affordable and oh-so-easy to use—what’s not to love? Offering more than 200 professionally designed templates, it’s not hard to find the perfect page to share your brand and message with the world. Leadpages offers enticing extras like popup boxes and alert bars to maximize lead generation and boost conversion rates. Each plan starts with a 14-day free trial before your commitment begins. The standard plan is $27 per month, the Pro plan (the most popular option) is $59 per month, and the advanced plan is $239 per month. All plans provide a free custom domain, unlimited traffic, and tech support.

Load Speed

Don’t let load time slow you down. Landing pages created on the Leadpages platform load 2.4 seconds faster than others and have a 30% higher performance score.

A/B Testing

Split your traffic between two (or more) variations to see which landing page is getting you the best results. While you could do this manually, Leadpages software does the heavy lifting for you to save valuable time and money.

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4.2 (Aggregate Score)

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4.6 (257 user reviews)

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4.0 (109 user reviews)


Best for beginners

Some of the world’s largest companies, like PayPal and Sony, are using Landingi, and yours could be next. Say goodbye to expensive, complicated landing page software and development (sorry, developers). This powerful drag and drop tool gives you all the functions and features you need to create a great landing page with zero coding skills required. With over 400 templates to choose from, you can create effortless campaigns with fully customizable features, funnels, and popups. If paying monthly, the three levels of packages are $89 per month, $127 per month or $199 per month. If you pay annually, you will save up to $50 per month.

Duplicate Pages

Already found a landing page you love somewhere else? No problem. This rare feature lets you essentially clone landing pages from the internet and import them to Landingi.

5-Step Creation

It only takes five steps to launch your landing page: choose a conversion goal, customize using drag and drop elements, create the proper contact form, set up a thank you page after the visitor has been converted, preview your page before launching.

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3.7 (Aggregate Score)

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4.8 (142 user reviews)

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4.4 (187 user reviews)

Our Rating Process

Landing pages differ from other website because they focus on specific, short-term goals to get you the results you want. Besides increasing conversions, landing pages help improve paid ad campaigns, yield new audience insights, and so much more. We assessed landing page software based on design, features, ease-of-use, and pricing. We scored each out of 5 points to help you find the best landing page builder to get your business growing in the direction.

Ease of use

First impressions matter, and landing pages are no different. There are some platforms that show previews of their landing page templates without requiring you to sign up for an account. Use this opportunity to see if their designs are something you could work with before paying. 

Ease of use

There is no time to waste; from the moment you decide to use a landing page builder, it shouldn’t take all day. Finding a user-friendly option that doesn’t require coding or a degree in tech jargon to understand is the only way to go.


Landing page tools and features will range based on requirements, but the basics like collecting leads, analytic functions, mobile optimization, and integrations with other apps are non-negotiable essentials.


Pricing can be tricky; saving money is always the best case, but we also look at payment cycles and whether required features cost extra on top of the initial fee. The best landing page builder platforms will offer a free trial to test drive the quality before committing.

Product Features


/ month

  • Includes pop-ups and sticky bars
  • WordPress integration
  • Drag-and-drop editor

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/ month

  • Optimized for mobile devices
  • A/B test each element
  • Free templates

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/ month

  • Easy integration with a variety of platforms
  • Pixel perfect design
  • 200+ customizable landing page templates

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/ month

  • Drag and drop builder
  • Integrates with Facebook ads
  • Edit pages for mobile devices

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Frequently Asked Questions

How to build a website landing page?

Design is personal preference, but every landing page needs key sections to capture leads and convert visitors successfully. When building a landing page, you will want to make sure you include a headline, hero image, product image, lead capture (typically a form), identification of audience problems, expression of a solution(s), features and benefits, credentials, social proof, and most importantly, a call to action.

How to a/b test with a landing page builder?

If you want a high converting landing page, you need to split your traffic using A/B tests. This test allows you to see which version of your landing page performs better, i.e. more clicks and engagement. The most important trick to split testing is to make very small tweaks with each experiment. For instance, changing only variable like the headline or call to action language. Most landing page builders will provide the tools to A/B test your landing pages.

What does a landing page builder do?

A landing page builder is software that allows you to create single-purpose website pages (landing pages) quickly and seamlessly. A landing page is a sales funnel that enables companies to generate leads and improve conversions.

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