Reachdesk Review 2021
If you’re manually loading campaign data associated with your direct mailing and gifting, Reachdesk offers a way to seamlessly automate the process saving you time and money and helping you to build connections with current customers, future customers, and employees.
Reachdesk allows you to import your data into the platform, where it can be stored, shared, and accessed by multiple users. You can also see which users have access to shared data sets making it easy to create collaboration across your team.
Reachdesk has been used by companies around the world that are looking for more accurate data from their current customers and employees to better understand their target audiences for new campaigns. Some notable use cases include:
The integrations that Reachdesk offers plug into your existing systems, offering data that can help you calculate a clear ROI for your direct marketing campaigns.
What's on This Page
What is Direct Mail Automation Software?
Direct mail automation software automates the process of sending physical mail like gifts, letters, coupons, and postcards. The software is often used by marketers to track to progress and success of their campaigns. The software isn’t only a tool for tracking, it helps create campaigns, personalizes them and displays data in an easy to consume way so that your marketing team can make predictions and decisions about future marketing activities.
Direct mail automation software can be used in conjunction with other tools to trigger digital events. For example, you can set the software to send an email when the confirmed delivery of a piece of mail happens, putting an extra touch on each delivery!
What is Reachdesk?
Reachdesk is a direct marketing platform that allows businesses to manage their customer relationships through data-driven direct mail and gifting. The platform allows you to deliver direct mail and gifts to customers and employees and provides you with the tools to quantify these activities. The tool helps increase reply rates, accelerate deals, drive loyalty and build pipelines.
Reachdesk has a wide variety of gifts and an API that can easily integrate with CRM tools, making the process of sending physical items easier than the manual alternative. The platform allows you to customize your gifts by uploading and storing your logos and designs, and offers detailed reporting, so that you can easily quantify physical campaigns, and measure them against your KPIs.
Reachdesk Pros and Cons
Why should you use Reachdesk?
Reachdesk takes the manual process of sending physical items and automates it, saving you time and money. The company has been celebrated for its excellent customer service, with many saying that the team will go above and beyond to ensure you have what you need to run a successful business.
So many businesses struggle when it comes to measuring the ROI on marketing campaigns, especially when they happen offline, Reachdesk solves that problem, by providing numbers that can tell the story of the success or failure of a campaign. The numbers are neatly displayed and easy to understand so that they can easily be pulled for reporting purposes and analyzed to make decisions about future campaigns.
Our Rating Process
We assessed Reachdesk based on features, price, customer service, and user experience, and scored them each out of 5 points to help you make the right decision for your business when it comes to direct mail automation software.
Features – 5/5
Reachdesk has all the features you need to manage your direct mailing campaigns, including budget management, campaign management, data dashboard, conversion tracking, gift card management, inventory management, ROI tracking, and mailing list management.
These features make it simple for your marketing team to run effective campaigns and keep track of all the moving components. Furthermore, the software integrates with many software that is already being used by small, medium, and large enterprises.
Beware when you’re gifting though, the platform does not have the ability to send multiple gifts to the same person from different vendors at the same time. You’ll have to do these as separate transactions.
Price – 4/5
Reachdesk does not publish their price, and you must contact them for custom pricing. While this is annoying while you’re doing your research, this could work out to benefit your company. Custom pricing ensures you’re paying for features you will use, and helps you start forming a relationship with the sales team right off the bat. That way if you’re not happy with the product or service you know who to contact.
Customer Service – 4/5
The customer service team at Reachdesk is stellar. They are responsive and happy to help, with many customers reporting that if your company needs a new or modified feature, the team works closely with you to find a solution.
Support is available via phone, live chat, and email. There is also an extensive knowledge bank for customers that are experiencing common problems with the platform.
User Experience – 4/5
While the platform is simple to use once you get the hang of it, there’s a bit of a learning curve at the beginning. Here’s where customer service shines. Account reps put the time and effort into helping their customers understand the platform so that they can reap the platform’s benefits. Take advantage of the extensive knowledgebase and team at Reachdesk to get started, and you’ll be sending surprises in the mail on your own in no time.
Technical / Product Details
English, Spanish, French, Italian, German
Cloud, SaaS, web
Email, help desk, phone, live chat, knowledge base
Salesforce, Marketo, Hubspot, Salesloft, Outreach, Zapier, Microsoft Dynamics CRM, Oracle Eloqua, DemandBase, 6Sense, Terminus, Bombara, Okta, Azure
Frequently Asked Questions
Direct mail is sometimes forgotten about in our digital world, but it has been found to deliver a median ROI of 29% compared to online display ads which are at 16%. Direct mail strikes a different chord with consumers, and studies have found that customers are more likely to respond to direct mail because it feels more personal.
In an assessment of real time data from real customers, we found that Sendoso outperforms Reachdesk, but Reachdesk holds a close second place. Sendoso outperformed Reachdesk when it came to ease of use, logistics, marketing automation integration and procurement. While Reachdesk has a good integration offering, customers like Sendoso better, saying the integration capabilities are more compatible with the software that’s already on the market.